As an East Coaster, I bring a distinctive blend of urgency and creativity to my work. Growing up in a region known for its fast-paced lifestyle and innovative spirit, I approach every project with a sense of immediate action and a drive to achieve results. My East Coast roots have instilled in me a relentless work ethic, but it's my innate creativity and ability to think outside the box that truly set me apart. I thrive on developing unique marketing strategies that not only meet deadlines but also push boundaries, ensuring that every campaign is both timely and original.

My Rhode Island roots have profoundly shaped my approach to branding and marketing. Growing up in a place with a rich history and a strong sense of local pride, I've developed a deep appreciation for the power of legacy and tradition. This background fuels my desire to help brands create a lasting impact and achieve a legacy status. I am dedicated to crafting marketing strategies that not only elevate a brand's present standing but also build a foundation for enduring success. My goal is to infuse each campaign with a sense of timelessness and authenticity, ensuring that the brands I work with are remembered and revered for years to come.

ABOUT FELICIA

Felicia Sousa is a multi-hyphenate marketing strategist and creative consultant with a decade of experience shaping brands across the wine and fashion industries. With a background that spans e-commerce, public relations, digital content, and operations, Felicia brings a unique blend of left-brain precision and right-brain creativity to every project she leads.

Originally from Rhode Island and now based in Northern California, Felicia began her career with a Public Relations degree from California State University, Sacramento—where she cultivated her voice as both a communicator and a cultural observer. She went on to hold marketing and digital leadership roles at notable wineries including Trinchero Family Estates, Rutherford Wine Company, Be Bubbly Napa Valley, and most recently, Sentivo Vineyards & Winery, where she served as Director of Corporate Relations. There, she led holistic operations across inventory, compliance, tasting room management, seasonal events, and strategic partnerships—all while executing a modern marketing strategy that aligned the brand with luxury positioning and long-term growth.

Equally rooted in the world of fashion, Felicia has worked for contemporary and designer resale boutiques, consulted with independent brands, and created her own platforms centered around secondhand luxury and fashion tech. She is the founder of RUMFORD, a fashion-tech startup that curates archival and collectible designer pieces through an AI-powered subscription model. She also founded Archival Vows, a bridal fashion concept spotlighting vintage designer and emerging bridalwear. Her deep knowledge of style, sustainability, and resale commerce informs her sharp eye for what’s next—and what deserves to be preserved.

Felicia also writes about fashion and wine with the wit of a critic and the intimacy of a close friend. Her Substack newsletter I Am Judging You unpacks trends, industry absurdities, and the cultural connections between what we wear, what we drink, and how we show up. She is building a body of work that blends personal narrative with industry analysis—serving readers who crave insight with a side of sarcasm.

Whether she’s scaling an e-commerce platform, curating a launch event, managing a tasting room, or reviewing a fashion collection, Felicia brings a 360-degree approach to brand building—merging aesthetic vision with operational excellence. With certifications in SEO, digital marketing, analytics, and a growing presence as a tastemaker, Felicia is helping shape the future of modern luxury—one story, one strategy, and one perfectly styled look at a time.